Group Marketing Executive

Irthlingborough, Northamptonshire

The Company

Citrus Training has become the UK's leading provider of safety training and NVQ assessments. This year we will train or assess over 32,000 delegates in over 200 course subjects or nationally recognised qualifications. Our refreshing and innovative approach to health and safety training is widely acknowledged as setting new standards within the industry.

Established in 2004 we are widely recognised as the market leader in safety training. This rapid growth and outstanding success is because the company has been built from the best of best stock within the safety industry. With a blue-chip client list including Openreach, Balfour Beatty, Kier, Barratt Homes and Anglian Water, courses are delivered nationwide at dedicated training centres and at customer sites.

Citrus Training is one-third of a group of businesses that make up The Citrus Group. Other businesses within the Group are Altitude Safety - one of the UK's leading safety equipment suppliers and BBE Training - a supplier of academic training from AATs to CMI Level 7.

The Role

The role of the Marketing Executive is to primarily support the Marketing Manager in creating marketing campaigns relating to the objectives of the business. To offer new ideas and advice on campaigns based around market research and data collected within the business. To support in day-to-day tasks and to help facilitate marketing aid throughout the Citrus Group. They will work well and closely with the team and stakeholders throughout the business.

As a Marketing Executive your responsibilities will include strategic and tactical execution of creative and engaging marketing campaigns, executing marketing strategies, planning marketing events and, developing an online presence and content writing for websites and campaigns. You will be expected to deliver any activity on time, in-line with agreed budgets and ensure they deliver a return on investment (ROI).

This role will allow you to continually develop your marketing skills, and there is a lot of scope for professional growth and career progression. Seeing projects through from conception to completion will allow you to hone your skills and build on your experience. You will also develop your knowledge and understanding of all core marketing disciplines and the ability to project manage key marketing strategies and campaigns.

This Marketing Executive position is ideal for a motivated marketing professional, determined to build a rewarding career, and who is looking for a varied and creative role that requires dedication and outstanding organisational skills.

Key Areas of Responsibility

Campaign Management

Work with the Marketing Manager to create a campaign schedule across the Group that encompasses email, social and digital.
Liaise with stakeholders across the group to decide the messages and audiences for the campaigns
Manage the email database and segment the data appropriately.
Write the content and distribute the marketing emails to relevant data
Conduct regular evaluation and create reports on campaigns to understand the effectiveness of them, and suggest improvements.
Work with the sales team to create client nurture campaigns

Content Strategy

Work with stakeholders internally and externally to understand market trends within the industry and the trending topics
Create a content schedule across the group, including prioritising articles
Keep updated with the latest industry news and add into the content schedule where necessary
Liaise with relevant stakeholders to put basic content together

BAU Marketing Initiatives

Day to day marketing activities including but not limited to:

PPC optimisation
Creative output for the department.
Maintain the brand across the businesses and ensure consistency

Equal Opportunities

We are committed to equal opportunities in employment and service delivery. The policies and practices of the company aim to promote an environment that is free from all forms of unlawful or unfair discrimination and values the diversity of all people. It is the responsibility of all Citrus Group employees to always promote equal opportunities and diversity on behalf of the Company throughout the workplace.

Health & Safety

All employees are required to undertake their duties and responsibilities in full accordance with the Citrus Group Health & Safety Policies and Procedures. This includes ensuring that health, safety, and welfare are promoted throughout the workplace and that reasonable care is taken to safeguard their own safety and that of others.

The Person

Experience

Must be working as a Marketing Executive or in a similar marketing role with 4/5 years experience

Skills & Attributes

Good understanding of market research techniques, data analysis and statistics methods (Universal Analytics or GA4)
Thorough knowledge of strategic planning principles and marketing best practices
Experience with maintaining websites
Proficient in MS Office and marketing software
Exposure to working with a CRM and marketing automation
Familiarity with social media and web analytics
Excellent communication and people skills
Strong organisational and time-management abilities
Creativity and commercial awareness
Excellent attention to detail

Hours

Monday to Thursday 08:30 – 17:30 & Friday 08:00 – 17:00

The successful candidate will have a flexible approach to working hours to accommodate the needs of our clients and the business.

Salary

£25,000 - £30,000 (subject to experience)

Benefits

Holiday - 25 Days per annum, plus bank holidays (3 or 4 days to be saved for a shutdown at Christmas).
Company Sick Pay – full sick pay is available dependent on employees’ meeting the eligibility criteria. Full details are available from HR
Health Cash Plan and Employee Assistance Programme – available to all employees after the successful completion of the probationary period
Life Assurance - available to all employees after the successful completion of the probationary period
Pension – Workplace pension scheme is available
Eye Care Scheme – Vouchers available for free eye tests

Katie Denman

Careers and Apprenticeships